To be effective at getting more people to take up riding, it’s essential to understand behaviour change theory and the best strategies for influencing people’s behaviour. We have developed a behaviour change framework specifically for how we can get more people riding.
Our whole team is committed to having a high level of understanding of behaviour change theory and application. We hold a weekly meeting called ’17 minutes of behaviour change’ where we each take turns exploring a new behaviour change principle and teaching it to the group.
When we design new features and campaigns, we do so with our behaviour change framework at the core.
Evidence, data, measurement
We want to ensure that what we do is as effective as possible. That’s why we measure the effectiveness of all the features, pages, content on Love to Ride. By observing how people are using Love to Ride, we know what is working and not working, and we can continually improve.
There’s a saying “If you make a behaviour ‘easy, popular and fun’ you’ll get more people doing that behaviour.” Having fun permeating through Love to Ride also makes us more effective at changing behavior.
Working Smarter and Harder
We want to achieve a big vision and so we focus on being a high performance team. We know that we can achieve more if we work smarter first and then work harder.
It’s a common tendency among people who want to do an outstanding job, to work hard, but before we do that, we take the time to ensure that we are working smarter, using systems and finding solutions that will scale and multiply our efforts.
We are a team aligned in our mission – to get 1 million more people riding all over the world.
The team working towards this mission is huge and includes our local and global staff, partners, cities, advocacy organisations, funders and businesses, as well as individual riders. We share our ideas and plans, ask for feedback and exchange lessons learned.