In a CIVITAS webinar I gave today I mentioned a number of the behavior change concepts, theories and tools that we use to get more people cycling.
Here are a three very interesting concepts that I would recommend people learn more about:
Community Based Social Marketing (CBSM) – Doug Mckenzie-Mohr has done some excellent work understanding and sharing how we can be much more effective at changing people’s behavior. Read this short 6 page PDF on CBSM.
Baby Steps – BJ Fogg from Stanford University – watch this short 2 minute video and think about how we can apply ‘baby steps’ theory to getting more people cycling.
Many thanks to Sarah Martens from Mobiel 21 for organising the webinar and bringing so many people from around the world together to hear about our work.