Behaviour change has always been at the core of what we do. We've recently developed a new behaviour change framework to ensure that our programmes are as effective as possible.
We're currently building new features into Love to Ride and we'll be launching Love to Ride 2.0 in May 2014.
Check out this video explaining our new behaviour change framework:
More info at our website here.
Or get in touch - together@lovetoride.net