Earlier this year we publicly released our new Behaviour Change framework, the new Love to Ride brand and our new lovetoride.org partner-facing site.
We are now proud to announce that our new Love to Ride 2.0 web platform and Smartphone app 2.0.1 are now available to over 250 towns and cities across the UK and overseas.
Drawing on 8+ years of Workplace Cycle Challenge data, behaviour change theory, and the latest thinking in using technology to influence behaviour, we’ve further enhanced our web platform and app.
The new site design and functionality are clean, crisp and easy to navigate. Early feedback from our partners and participants has been very positive. The site looks great!
Here are a few features that are part of Love to Ride 2.0.
A key element of our behaviour change framework is ensuring that relevant information is delivered to the right audience – this makes our approach much more effective than a one size fits all communication from another website.
Announcements are now set to target different types groups of people, e.g.
- Non-cyclists who lack confidence see announcements about cycle training and tips and tricks, guided rides, etc.
- Regular recreational riders see messages about cycling to work and encouraging more people to try riding.
Having launched our first version last year with much success, we are now onto v2.0.1, which has our new design and a few new functions and improvements. Download it here.
We’ve added new social features to the site including commenting on photos, sharing content on other social media and giving ‘high fives’ (similar to the ‘Like’ button on Facebook) which will allow you to give other people a high five for various activity on the site (e.g. a friend of yours logs a 12 mile ride to work and you give them a high five for their efforts!)
We’re always working to improve the Love to Ride web platform to make sure it’s the best online tool out there for encouraging more people to taking up riding. We’ve exciting new developments planned for the next phase and to take us through into 2015 and beyond.
If you’ve got any suggestions or ideas, we’d love to hear them, so do get in touch.