Healthy Shasta’s Cameron Lievense has a lot of love for Love to Ride. The 2018 Shasta Bike Challenge was the first year Shasta County, California (population 177,223) partnered with Love to Ride for their May biking challenge and when asked about the experience, Cameron gave us this super review.
Over to you Cameron!
“The 2018 Shasta Bike Challenge was our most successful bike challenge with the most participants we had ever seen. With the new Love to Ride platform, participants found it much easier to sign up and track their rides. By having a customizable tracking platform for Shasta County, we felt our bike challenge had a new professional feel that finally gave us the look we have been wanting to portray to our participants.
Participants could engage and encourage other riders, while watching current team and individual rankings on a daily basis which drove competition and excitement. We utilized custom event banners on Love to Ride to promote upcoming activities which impacted our reach as well as attendance. Rules and information were very clear and participants could find all the facts to help them stay engaged and be successful with the challenge. Businesses were also easier to recruit with the pleasing look of the platform made recruitment simple.
Sponsors could be easily recognized, as well as the volunteers and staff behind the challenge. On the National side, our avid and competitive cyclist got to compete with other riders across the states making a strong motivational factor for riding more. Our County also got the extra inspiration of competing Nationally by holding positions as top leaders in the challenge by rank. This was a big motivational factor of driving our community to bike more often.
The simplicity of the Love to Ride platform gave us more time to focus on recruiting more participants to join us by eliminating staff hours to get the challenge underway. We’re ready for 2019!”
Cameron and his team did a great job utlizing the Love to Ride platform and Challenge program. Having a local Love to Ride site that they could customize and own the growth of was a big factor in their program’s success.
If you’re interested in getting a local Love to Ride community platform for your area, then please do get in touch – firstname.lastname@example.org. We’d love to hear from you.