Cycle September: The Global Bike Challenge

Phew! That was an epic Cycle September. This year we stepped things up, turning our flagship Workplace Cycle Challenge into the Global Bike Challenge for the first time.

And the results were spectacular: 57,162 people from 1,965 workplaces logged a ride, including 3,780 people who hadn’t ridden a bike at all – or only a few times – in the last twelve months. Altogether, Cycle September participants clocked up over 9.5 MILLION miles, saving more than 325,000kg of CO2 (that’s the equivalent of twenty-five return flights from Edinburgh to Auckland).

We had 757 prizewinners who were rewarded for riding or encouraging others to ride and thousands of people helped to build a real buzz for biking by sharing their stories on Facebook, Twitter, Instagram and our new – and very, very popular – Stories feature:

People are using our Stories feature to find and share inspiring cycling stories

We’ll be sending out surveys to everyone who took part during the week commencing Monday 21 October. Please look out for this in your inbox – our members’ responses will help us to run even bigger and better events in 2020 and after! (Plus you can win some amazing prizes for responding…).

Finally, a huge thank you to our wonderful partners and sponsors for supporting our events and helping to get more people on bikes. We salute you! Ribble, Haka Tours, Proviz, Loffi, Street Team, LiteLok, Cyclehoop and the wonderful Beryl.*

If you missed out on the Global Bike Challenge this year, make sure you hear about our exciting plans for 2020 by signing up with Love to Ride today at lovetoride.net.

*To mark the clocks going back in the UK, we’ll be giving away a Beryl Laserlight to one lucky winner each day Monday to Thursday (21-24th October) next week. One survey respondent will also win a Laserlight (we’ll also be giving away 5x Loffi Gloves and a £600 Ribble voucher)

Bike Week 2019 – everyday cycling for everyone

This June we’re delighted to be teaming up with our friends at Cycling UK, to celebrate everyday cycling for everyone.

Whether you’re from Moray or Monmouthshire, Brighton or Birmingham, you’re invited to experience the freedom of two wheels and help others to discover the joys and benefits of cycling.

Cycling is fun, practically free, easy and it’s so good for you too: people who ride to work are far less likely to suffer from cancer or heart disease and if more people get around by bike our air will be cleaner, saving lives and making our towns and cities greener and more liveable.

Cycling UK provide free insurance for all events listed on the Bike Week website, so take a look to find out what’s on in your area or start planning your own event (we’ve got some handy tips to help you run a bike breakfast here).

The theme for 2019 is #7DaysofCycling – we’ll be inviting all Love to Ride members to try and ride seven times during Bike Week (8-16 June) and we’ll be sharing different cycling experiences using the hashtag and our new Stories feature to celebrate:

  1. Enjoying the social side of cycling
  2. Cycling to school and engaging children in cycling
  3. The mental health benefits of cycling
  4. Businesses boosting their cycle-friendliness
  5. Favourite three-miles – best short routes by bike
  6. Getting fit and healthy through cycling
  7. Travelling from A-B by bike 

There are no rules on what counts as one of your seven – from riding to work to cycling to the shops; from giving your bike a spring clean to joining a cycle club – all you need to do is share a photo, video or story about your experience on Love to Ride or via social media on Facebook, Instagram or Twitter, using the #7DaysofCycling hashtag. 

As usual the Love to Ride team have grabbed a great bundle of prizes – to match each daily theme – such as a UK cycling holiday for two on day 1, a couple of bikes, a fab Blubel navigation prize and much more besides.

The legendary Wozzy from our West Yorkshire project out in the fresh air

And with #cleanairday during June too, we’re giving away an e-bike to one lucky winner who logs a ride for transport on 20 June.

And as if all that wasn’t quite enough, our partners Cyclescheme are bringing even more to the party with prize giveaways on their community platform.

So to sum up, this really is our best Bike Week ever – so come on over and and join in the fun! lovetoride.net

Sharing Shasta’s Success Story

Healthy Shasta’s Cameron Lievense has a lot of love for Love to Ride.  The 2018 Shasta Bike Challenge was the first year Shasta County, California (population 177,223) partnered with Love to Ride for their May biking challenge and when asked about the experience, Cameron gave us this super review.

Over to you Cameron!

“The 2018 Shasta Bike Challenge was our most successful bike challenge with the most participants we had ever seen. With the new Love to Ride platform, participants found it much easier to sign up and track their rides. By having a customizable tracking platform for Shasta County, we felt our bike challenge had a new professional feel that finally gave us the look we have been wanting to portray to our participants.

Love to Ride participants enjoy a ride on the River Trail.

Participants could engage and encourage other riders, while watching current team and individual rankings on a daily basis which drove competition and excitement. We utilized custom event banners on Love to Ride to promote upcoming activities which impacted our reach as well as attendance. Rules and information were very clear and participants could find all the facts to help them stay engaged and be successful with the challenge. Businesses were also easier to recruit with the pleasing look of the platform made recruitment simple.

Sponsors could be easily recognized, as well as the volunteers and staff behind the challenge.  On the National side, our avid and competitive cyclist got to compete with other riders across the states making a strong motivational factor for riding more. Our County also got the extra inspiration of competing Nationally by holding positions as top leaders in the challenge by rank. This was a big motivational factor of driving our community to bike more often.

The simplicity of the Love to Ride platform gave us more time to focus on recruiting more participants to join us by eliminating staff hours to get the challenge underway. We’re ready for 2019!”

Nichols, Melburg & Rossetto Architects enjoying the Challenge.

Cameron and his team did a great job utlizing the Love to Ride platform and Challenge program. Having a local Love to Ride site that they could customize and own the growth of was a big factor in their program’s success.

If you’re interested in getting a local Love to Ride community platform for your area, then please do get in touch – hello@lovetoride.net. We’d love to hear from you.

Happy Love to Riders – riding the Ribbon Bridge.

Hop On > Changing Lives Through Cycling

Fozia Naseem is Managing Director at Hop On, who deliver fun and social rides for families of all abilities in West Yorkshire including cycling skills to build confidence to ride on the roads. Hop On rely on donations of bikes to deliver these activities and spread the love of cycling to people who have never had the opportunity to experience it due to barriers of either not having a bike or the lack of confidence. On International Women’s Day, Fozia tells us why she loves to ride.

Having been through many challenges in life from a very young age and having to overcome them alone wasn’t easy. I went through most of my childhood feeling worthless, unloved and lost as if I had no roots or grounding that made me feel secure. Through adulthood it continued. I made bad choices because of not feeling worthy of anything good and by the age of 32, I really wasn’t in a good place.

During this time, the one thing that I did find was stability whilst on my bike. I saw the world from a difference perspective. I connected with nature and found it grounded me and gave me a sense of belonging. It was on my bike that I felt at peace and was reminded how grateful I was that I had my health and a body that served me well. Riding gave me self-respect and allowed me the space to make positive changes to flourish and grow into the woman I am today.

Having been on my own journey to self-respect and independence, I wanted to help other people gain confidence too. I realised there was an opportunity to use my love of cycling to do this and started running cycling sessions with South Asian ladies who wanted to learn to ride a bike.

A Hop On Saturday meet-up
A Hop On Saturday meet-up

 

Many of them had the physical ability to do it, but we found that they had a psychological block or self-doubt that held them back through the internal language they were using. It was only when we brought their attention to this internal language that they would feel challenged as they had never actually tuned in to it. It was here that they discovered what was going on and accepted something had to change.

It would occasionally turn out that we would have to take some time out away from cycling with some of the ladies to deal with what was going on with them internally before they could move forward. Once they got back on the bike, it was transformational. It was a massive achievement through cycling, but more importantly, it was the psychological benefits unlocked by riding that really made them evolve into the amazing women they are today.

Family Group

We wanted to create a change in others where it mattered and where it was close to our hearts. To ignite the same passion of challenging, discovering and evolving and here it just presented itself.

We now all ride together and have so much fun as we mix with all communities from around Yorkshire – and the best part is we are keeping fit and healthy as a result. Our groups are more like families. The only difference is when our members are with us they don’t have a role to play, like a mother, daughter or wife. They are their true selves and they are given a safe environment to express themselves freely from which they grow.

The wealth we have got from cycling isn’t so much about the money we save by commuting by bike, for us it’s how rich our lives are now from being part of a community who cycle together and share amazing stories.
Social Group

Ride365 – year round cycling encouragement

insta, launch ride,Ride365 is our year-round rolling program of activity, promotions, encouragement and engagement.
 
As well as delivering more tailored national programs, including the National Bike Challenge in North America and Aotearoa Bike Challenge in New Zealand,  we have developed a series of major campaigns – to complement seasonal activity and achieve sustained behaviour change over the longer term.
 
Anyone, anywhere can take part in Love to Ride – and where we have support from public and/or private sector partners, we can turn the taps on and deliver plenty more!
 

A Host of Benefits

Ride365 brings our partners in cities and businesses a host of benefits including:

  • A proven behaviour change programme – we’ve trialed, tested, and refined our programs over the last 10+ years to be as efficient and effective as possible. Essentially, we’ve developed an approach that we can roll into a new area, then make some customisations to make it more locally relevant. This approach gets measurable results.
  • Global, national and local promotion and engagement – the offices in your area are taking part at the same time as the offices across the country and right around the world. This means that companies can get fully behind the programme as it is for all their staff wherever they are, rather than just in a single location.
  • Economies of scale and cost efficiencies – there are many efficiencies to localising a national programme – as opposed to inventing a new programme from scratch – and thus Love to Ride’s programmes are very affordable for businesses, cities and regional governments.
  • A great prizes pool – we’re able to source amazing prizes for a big national campaign, to complement the local prizes we also secure to link people into local services. Inspiring through rewards and prize giving is just one element of behaviour change, helping to get more people participating.
  • Fostering behaviour change over time – because our approach is year-round and long term, it addresses the fact that changing behaviour takes time – but is also best achieved one step at a time.

Screenshot 2019-04-09 19.26.29

Ride to Work Week

The main aim is to encourage more people to realise the benefits of riding a bike to work. Existing riders are encouraged to try riding to work every day in the week and get into the habit of being a regular bike commuter. There are also incentives for encouraging people to try riding to work for the first time. Find out more here

Bike Week

To kickstart the summer of cycling, we focus on riding, encouraging and sharing. Another key aim is to encourage existing and new riders to attend a local Bike Week event. And this year we’re giving away a bike a day throughout the 9 days of bike ‘week’!

Cycle September

This is the main global event – organisations compete to see which can earn the most points by riding and by encouraging others to ride too. 

We use 7 size categories to level the playing field and to provide a closer (and more fun) competition. Organisations compete on local, national, and global leaderboards as well as their industry leaderboard.

Winter Wheelers / Summer Spins

These hemisphere-specific events support people to ride in winter/summer with top tips and seasonal communications plans and prize pools including great kit, quality gear and beautiful bikes!

These events see high levels of social engagement and stunning photography, inspiring tales of riding in winter/summer and using the new stories feature to support encouragement and engagement.

To find out more about Ride365, any of our seasonal promotions or more about how to get more people cycling in your area or across your business, email the team hello@lovetoride.net and they will be right back in touch.