---
title: Promoting cycling in winter
description: Promoting cycling in winter
---

[Love to Ride Blog](https://blog.lovetoride.net)

# [Promoting cycling in winter](https://blog.lovetoride.net/2012/08/02/promoting-cycling-in-winter)

 Written by [Thomas Stokell](https://blog.lovetoride.net/author/thomas-stokell) | August 2, 2012 at 11:49 AM

**We all want to see more people cycling all year round, but how can we encourage more people to cycle during the winter?**

Do we need to...

- Educate people about what to wear and how to cycle comfortably?
- Build the habit up over the summer so that cycling in winter is the norm for them?
- Challenge people to try cycling in winter so that they realise that on most days, cycling is actually fine?
- Other ideas and more!

There are plenty of ideas out there, so let's get the conversation started. We are interested in hearing your thoughts on winter cycling...

- What have you done to promote winter cycling in the past?
- What's worked? What hasn't worked?
- What ideas do you have for promoting cycling in winter?

One idea we've had is to do a Team Winter Challenge. This is a John O'Groats to Lands End Challenge which people ride 'virtually', i.e. they log their normal everyday rides on [LovetoRide.net](http://www.LovetoRide.net) and this moves them virtually up the country. On the website they see fun updates along the way and they get a weekly email showing them how much cycling their team mates have done that week.

<http://www.lovetoride.net/global/virtual_ride_types/1?locale=en-GB>

People can also send messages to their team and get some banter and light hearted encouragement going between their team mates. They can also choose to do the ride as a team relay (all their miles add together to make it easier to complete the John O'Groats distance) instead of doing the ride individually.  ([see this video](http://www.lovetoride.net/global/virtual_ride_types/1?locale=en-GB) for more info)

Send your thoughts to Thomas@challengeforchange.com or leave a comment below. We'd love to hear your ideas.

Let's get more people cycling in winter!

[View full post](https://blog.lovetoride.net/2012/08/02/promoting-cycling-in-winter)

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