--- title: Promoting cycling in winter description: Promoting cycling in winter image: https://blog.lovetoride.net/hubfs/Imported_Blog_Media/copenhagen-winter-cyclists-12e1581-1.jpg --- [![Dark blue Love to Ride logo](https://blog.lovetoride.net/hubfs/LTR%20Logo%201%20Dark%20Blue%20on%20Transparent-100px.png "Dark blue Love to Ride logo")](https://blog.lovetoride.net/) [For Business](https://business.lovetoride.net/) [For Government](https://partners.lovetoride.net/) # The Love to Ride Blog ### Creating a more bike friendly world ## [Promoting cycling in winter](https://blog.lovetoride.net/2012/08/02/promoting-cycling-in-winter) - by: Thomas Stokell - [Videos (34)](https://blog.lovetoride.net/tag/videos) - [Case Studies (29)](https://blog.lovetoride.net/tag/case-studies) - [Data (25)](https://blog.lovetoride.net/tag/data) - [Challenges (21)](https://blog.lovetoride.net/tag/challenges) - [Product (16)](https://blog.lovetoride.net/tag/product) - [Rider Stories (14)](https://blog.lovetoride.net/tag/rider-stories) - [Behaviour Change Theory (13)](https://blog.lovetoride.net/tag/behaviour-change-theory) - [Webinar (6)](https://blog.lovetoride.net/tag/webinar) All - Share - [![Facebook logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/facebook_40px.png)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.lovetoride.net%2F2012%2F08%2F02%2Fpromoting-cycling-in-winter) - [![Twitter logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/twitter_40px.png)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.lovetoride.net%2F2012%2F08%2F02%2Fpromoting-cycling-in-winter) - [![LinkedIn logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/linkedin_40px.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.lovetoride.net/2012/08/02/promoting-cycling-in-winter) - [![Email icon](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/email_28px.png)](mailto:?subject=Awesome%20blog%20post%20on%20Love%20to%20Ride&body=Hi%20buddy,%20check%20out%20this%20interesting%20blog%20post%20I%20read%20on%20Love%20to%20Ride:) ![](https://blog.lovetoride.net/hs-fs/hubfs/Imported_Blog_Media/copenhagen-winter-cyclists-12e1581-1.jpg?width=297&height=180&name=copenhagen-winter-cyclists-12e1581-1.jpg "copenhagen-winter-cyclists-12e158") **We all want to see more people cycling all year round, but how can we encourage more people to cycle during the winter?** Do we need to... - Educate people about what to wear and how to cycle comfortably? - Build the habit up over the summer so that cycling in winter is the norm for them? - Challenge people to try cycling in winter so that they realise that on most days, cycling is actually fine? - Other ideas and more! There are plenty of ideas out there, so let's get the conversation started. We are interested in hearing your thoughts on winter cycling... - What have you done to promote winter cycling in the past? - What's worked? What hasn't worked? - What ideas do you have for promoting cycling in winter? One idea we've had is to do a Team Winter Challenge. This is a John O'Groats to Lands End Challenge which people ride 'virtually', i.e. they log their normal everyday rides on [LovetoRide.net](http://www.LovetoRide.net) and this moves them virtually up the country. On the website they see fun updates along the way and they get a weekly email showing them how much cycling their team mates have done that week. [![Virtual Ride Image](https://blog.lovetoride.net/hs-fs/hubfs/Imported_Blog_Media/Screen-shot-2012-08-02-at-12_47_02-1.png?width=853&height=236&name=Screen-shot-2012-08-02-at-12_47_02-1.png "Virtual Ride Image")](http://www.lovetoride.net/global/virtual_ride_types/1?locale=en-GB) People can also send messages to their team and get some banter and light hearted encouragement going between their team mates. They can also choose to do the ride as a team relay (all their miles add together to make it easier to complete the John O'Groats distance) instead of doing the ride individually.  ([see this video](http://www.lovetoride.net/global/virtual_ride_types/1?locale=en-GB) for more info) Send your thoughts to Thomas@challengeforchange.com or leave a comment below. We'd love to hear your ideas. Let's get more people cycling in winter! --- ##### Published on: 1, Oct 2024 ### Interested in working together? 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