For years, we’ve helped organisations understand the “Ride” in Love to Ride. We have built high-fidelity data on biking habits and trends that have helped activate riders and shape better communities for biking.
However, biking data only tells part of the active travel story. Everyday walking and wheeling trips are often missing from the picture. These journeys are a huge part of how people move day to day, yet they often leave little digital footprint, making them harder to measure and plan for over the long term.
We’re changing that. In response to growing customer demand for a more holistic approach, we’re expanding our proven frameworks to support walking and wheeling too.
By moving beyond a single mode, we’re opening the door for far more people to participate.
Roll & Stroll, launching in May 2026, is an inclusive workplace challenge that rewards everyday movement, whether it’s on foot, by bike, or using mobility aids.
This multimodal approach is powerful because it’s accessible by design:
Rewarding Everyday Participation
By rewarding regular participation through day points, we make active travel feel achievable for everyone. This keeps the focus on consistency, helps reduce intimidation, and supports long-term habit-building.
Inclusive at Scale
Walking and wheeling allow workplaces to engage wider audiences, including those who can’t or don’t bike. That means higher participation and increased overall impact.
Client Efficiency
Bringing biking, walking, and wheeling together in one campaign reduces overheads and provides a clearer view of performance across active travel.
The most exciting part of this expansion isn’t just the challenge, it’s the insight it unlocks.
Throughout 2026, multimodal customers will get enhanced campaign reports and can optionally sign up for a new multi-modal insights suite and transportation planning mapping for the new modes…
Mode Share and Mode Shift Reporting
Understand how people really move day to day, and where behaviour is changing across different travel modes. Charts will include:
Movement and Comfort Mapping
Automatic trip logging captures everyday journeys with minimal effort from participants, giving you a reliable view of how active travel actually happens in your area. It fills the gap between occasional surveys and isolated manual counts, and lets you track patterns and trends over time so you can plan and evaluate with confidence.
Civic science adds the critical human layer by inviting people to rate how safe and comfortable their trips felt. This turns raw movement into insight, helping you see not only where trips are happening, but where people feel supported, and where they feel exposed or stressed. It’s especially powerful for understanding barriers to uptake, and for designing networks that work for more of the community, not just the most confident users.
Incident and infrastructure reporting then makes the data immediately actionable. People can drop pins to flag hazards, near misses, missing links, or problem crossings, along with the context planners need to respond. Combined with the movement and comfort signals, it helps you prioritise improvements faster, communicate the “why” behind projects more clearly, and build a safer, more connected active travel network.
Customer enrollment for Roll & Stroll 2026 is open now.
Related Information