The Bike Wise Business Battle is a behaviour change program which has been successful at encouraging more people to take up cycling.
In 2007, 505 businesses and 10,000 people participated. 25% of participants either never bike or bike only a few times a year. As these people were the target audience of the programme getting 2,684 'non-cyclists' to experience what it's like to ride a bike is an great result.
Follow up research of the 2006 programme indicated that 25% of these 'non-cyclists' continued to bike more regularly after the Battle. 54% have consciously elected to cycle rather than use a car.