The Love to Ride Blog

Creating a more bike friendly world

Case Study

  • by: Thomas Stokell

The Bike Wise Business Battle – New Zealand

The Bike Wise Business Battle is a behaviour change program which has been successful at encouraging more people to take up cycling.

In 2007, 505 businesses and 10,000 people participated. 25% of participants either never bike or bike only a few times a year. As these people were the target audience of the programme getting 2,684 'non-cyclists' to experience what it's like to ride a bike is an great result.

Follow up research of the 2006 programme indicated that 25% of these 'non-cyclists' continued to bike more regularly after the Battle. 54% have consciously elected to cycle rather than use a car.

Find out more about this Workplace Cycle Challenge

Published on: 15, Apr 2024

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