---
title: Case Study
description: Case Study
---

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# The Love to Ride Blog

### Creating a more bike friendly world

## [Case Study](https://blog.lovetoride.net/2007/04/11/case-study)

- by: Thomas Stokell

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**The Bike Wise Business Battle** – New Zealand

The Bike Wise Business Battle is a behaviour change program which has been successful at encouraging more people to take up cycling.

In 2007, 505 businesses and 10,000 people participated. 25% of participants either never bike or bike only a few times a year. As these people were the target audience of the programme getting 2,684 'non-cyclists' to experience what it's like to ride a bike is an great result.

Follow up research of the 2006 programme indicated that 25% of these 'non-cyclists' continued to bike more regularly after the Battle. 54% have consciously elected to cycle rather than use a car.

[Find out more about this Workplace Cycle Challenge](https://blog.lovetoride.net/blog/category/case-studies/)

---

##### Published on: 1, Oct 2024

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