We've managed to get some pretty good media coverage in Swindon to promote the Swindon Workplace Cycle Challenge.
They have also done four interviews with us so far including this radio interview that went to air the day after the Challenge:
So how did we get this pretty sweet deal?
Similar lessons can be learned when working with newspapers. We've had three articles in the Swindon Advertiser (the main local paper in Swindon) including this article.
Newspapers often have a policy of not publishing articles based on press releases unless you spend some money with them on advertising space. So the CTC did purchase an advert space to promote the Challenge on and in return the paper wrote an article on the Challenge.
That might seem a little greedy of newspapers to operate like that, but the ad didn't cost a great deal and they've continued to publish all our subsequent press releases without us needing to purchase any further ad space.
Keep in mind that it's an exchange when working with the media. They can help add value to your business if you can help add value to theirs.