We did a 3 month post intervention survey of participants of the Swindon Workplace Cycle Challenge.
It was quite astonishing to get the following results.
Of participants who were 'non cyclists' before the Challenge (i.e. they hadn't ridden a bike in more than a year):
To get 1 in 3 non-cyclists to start cycling regularly thanks to a programme that you've run is a great feeling. As is getting 1 in 5 people (who before the Challenge programme hadn't cycled in years!) to start cycling regularly to work.
Of participants who were only cycling about once a month before the Challenge:
As you can see, we've managed to significant proportions of the 'non-cyclists' and 'occasional cyclists' who were involved in the Challenge programme to cycle more often now.
We're now keen to get similar Challenge programmes run in other towns around the UK.
If you're interested in finding out what running a Challenge in your town would involve then please feel free to get in touch.
We have an evaluation report with all the findings and outcomes from the Swindon Cycle Challenge. If you'd like a copy I can send you one by email.
Here's some quotes from Challenge Participants that help bring some colour to the above stats.