--- title: Cycle Challenge Results 2010 description: Cycle Challenge Results 2010 image: https://blog.lovetoride.net/hubfs/Imported_Blog_Media/Pie-Chart-20102-1.png --- [![Dark blue Love to Ride logo](https://blog.lovetoride.net/hubfs/LTR%20Logo%201%20Dark%20Blue%20on%20Transparent-100px.png "Dark blue Love to Ride logo")](https://blog.lovetoride.net/) [For Business](https://business.lovetoride.net/) [For Government](https://partners.lovetoride.net/) # The Love to Ride Blog ### Creating a more bike friendly world ## [Cycle Challenge Results 2010](https://blog.lovetoride.net/2011/06/15/cycle-challenge-results-2010) - by: Thomas Stokell - [Videos (34)](https://blog.lovetoride.net/tag/videos) - [Case Studies (29)](https://blog.lovetoride.net/tag/case-studies) - [Data (25)](https://blog.lovetoride.net/tag/data) - [Challenges (21)](https://blog.lovetoride.net/tag/challenges) - [Product (16)](https://blog.lovetoride.net/tag/product) - [Rider Stories (14)](https://blog.lovetoride.net/tag/rider-stories) - [Behaviour Change Theory (13)](https://blog.lovetoride.net/tag/behaviour-change-theory) - [Webinar (6)](https://blog.lovetoride.net/tag/webinar) All - Share - [![Facebook logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/facebook_40px.png)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.lovetoride.net%2F2011%2F06%2F15%2Fcycle-challenge-results-2010) - [![Twitter logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/twitter_40px.png)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.lovetoride.net%2F2011%2F06%2F15%2Fcycle-challenge-results-2010) - [![LinkedIn logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/linkedin_40px.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.lovetoride.net/2011/06/15/cycle-challenge-results-2010) - [![Email icon](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/email_28px.png)](mailto:?subject=Awesome%20blog%20post%20on%20Love%20to%20Ride&body=Hi%20buddy,%20check%20out%20this%20interesting%20blog%20post%20I%20read%20on%20Love%20to%20Ride:) 2010 was a great year and 2011 is off to a good start as well.  Last year we ran 18 Challenges and so far this year we’ve run 12. To date the latest participation figures are: - 59,000 have people have participated in a Challenge programme from - 2,500 organisations - 18,000+ ‘non-cyclists’ have got back onto a bike for our Challenges - 6,000+ of these ‘non-cyclist’ participants are cycling regularly each week three months after taking part in the Challenge Below is the analysis from the post project surveys that are carried out after each Challenge:   ### **Who's taking part?[![](https://blog.lovetoride.net/hs-fs/hubfs/Imported_Blog_Media/Pie-Chart-20102-1.png?width=190&height=185&name=Pie-Chart-20102-1.png "Pie Chart 2010")](https://blog.lovetoride.net/hubfs/Imported_Blog_Media/Pie-Chart-20102-1.png)** On average **54% of participants are non and occasional cyclists** – just the people we want to influence the behaviour of. This pie chart shows the average breakdown of participants from 21 recent Challenges, based on their cycling behaviour before they took part in the Challenge ### **Behaviour change achieved** Analysis of the results of 21 Challenges has revealed the following. On average: - **37%** of participants who were ‘non-cyclist’ before taking part in the Challenge are now cycling once a week or more often. - **43%** of ‘occasional cyclists’ are now cycling to work at least once a week. **A note about ‘non-cyclists’ and ‘occasional cyclists’** We define ‘non-cyclists’ as people who haven’t cycled in over a year or who have only cycled once or twice in the past 12 months before they took part in the Cycle Challenge. We define ‘occasional cyclists’ as people who were cycling 1 – 3 times a month or about once a week before the Challenge.   ### **Improving Results** The above results show that over the years as we’ve run more Challenges (and learned a thing or two in the process) we’re getting better results now than we were even in [our highly successful UK pilot in Swindon back in 2008](https://blog.lovetoride.net/blog/2008/11/16/behavioural-change-that-you-can-measure/). Looking forward to continuing to bring this successful programme to more towns and cities in the UK, Australia, Europe, North America and beyond! --- ##### Published on: 1, Oct 2024 ### Interested in working together? Get in touch. - [For Business](https://business.lovetoride.net/) - [For Cities/Government](https://partners.lovetoride.net/) - [About Love to Ride](https://partners.lovetoride.net/) - [For Riders](https://www.lovetoride.net/mysite) - [Login](https://www.lovetoride.net/mysite/user_sessions/new) - [Join](https://www.lovetoride.net/mysite/signups/new) - [Support](mailto:support@lovetoride.net) - [Terms of Service](https://www.lovetoride.net/mysite/pages/terms_of_service) - [Privacy Policy](https://www.lovetoride.net/mysite/pages/privacy_policy) - [Security](https://www.lovetoride.net/mysite/pages/security) ### Follow us - [![Facebook logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/facebook_40px.png)](https://www.facebook.com/lovetoride.net/) - [![Twitter logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/twitter_40px.png)](https://twitter.com/LovetoRide_) - [![LinkedIn logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/linkedin_40px.png)](https://www.linkedin.com/company/love-to-ride) - [![ Instagram logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/instagram_40px.png)](https://www.instagram.com/lovetorideglobal) [![White Love to Ride logo](https://blog.lovetoride.net/hubfs/LTR%20logo%20white%20on%20transparent-1.png "White Love to Ride logo")](https://blog.lovetoride.net/) Privacy policy All rights reserved. Copyright 2021