This week we broke through 70,000 people registered on our sites and in our behaviour change programmes to date. That’s years of hard work in partnership with over 50 local authorities globally and more than 3,000 organisations. We are rapidly heading towards 7,000,000 miles and 23,000 non cyclists, which at a third of all registered participants, is an incredible achievement in itself.
It gives the team such a great feeling when we hit a new milestone. We love looking back at our achievements and all the people and lives we have touched in our mission to get more people cycling and sharing the benefits of riding a bike. At the same time we are looking forward to our continued journey, spreading the cycling love and every week helping new people to realise all the great benefits that riding a bike brings.
There are live Workplace Cycle Challenges in Greater Manchester, York and Chichester, with programmes about to start in Reading, Isle of Wight, Hertfordshire and Leicestershire. Then we cross into Wales for three Challenges – Cardiff, Swansea and Gwynedd & Môn – with the competition hotting up already. And that really is just the beginning!
With some exciting new developments underway, including the new Love to Ride web platform, our links with the Summer of Cycling campaign and new LSTF announcements out, we look forward to the rest of 2012 and getting many more people into the saddle and realising just how fun and enjoyable riding a bike can be.