After the success of the inaugural National Cycle Challenge in 2015, we are very pleased to announce that the National Cycle Challenge will be back in 2016 to get more people in the UK to discover how easy and enjoyable riding a bike can be.
In 2016, we want to get every city, town and region to use the Challenge as a tool to achieve their local cycling targets.
This year, the Challenge will run for the entire month of June, however the behaviour change process within Love to Ride continues working after the Challenge ends.
We’re launching a host of features to continue engaging people and encouraging them to ride. These include monthly prizes, badges, and enhanced community features (follow friends, stories, improved gallery, etc).
We will also be continuing to communicate with people throughout the year, and encouraging them to take part in local bike events and national campaigns like Cycle to Work Day.
We’re making a host of improvements to the Love to Ride platform and Challenge in 2016, including:
Check out this short 2 minute video outlining the new features we’re launching:
This video was shot in Atlanta, Georgia, USA, (that’s why it’s so darn sunny!) where Love to Ride Founder Thomas Stokell is now based to expand Love to Ride across the Americas.
Organisations who partner with the National Cycle Challenge get:
A campaign to get more people cycling
Data
Communications Channel
An Inclusive Programme
Whatever your budget is, your city/town/region can take advantage of the National Cycle Challenge to get more people riding. There are 4 levels of budget:
Freemium - £0
Option 2 - £5,000 - 10,000
Option 3 - £10,000-20,000
Option 4 - £20,000-50,0000
If you have a limited budget and resources to put towards cycling in 2016, the National Challenge makes a lot of sense and is a great value for your money.
If you are going to do one thing for cycling in your area for this upcoming year, the National Cycle Challenge has proven to be great value and gives you tremendous reach for your investment.
Download the National Cycle Challenge guide here
sam@lovetoride.org
07734 833451
Book a chat with the team: https://sam-lovetoride.youcanbook.me/
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