Riding in Winter can be one of the most rewarding and beautiful times to get on your bike. Whether it's enjoying the crisp, winter sun on a weekend ride or attacking puddles on a wet commute to work, at Love to Ride we wanted to show people how truly great - and diverse - winter riding can be.
That's why we launched #WinterWheelers.
5,690 Love to Riders (including 366 new members!) braved dark December to clock up over 55,000 trips for our #WinterWheelers promo. Throughout December, in the run up to Christmas Day, 25 amazing daily prizes were gifted from the #WinterWheelers sponsors: Raleigh; Proviz; and USE Exposure lights. We also popped a Raleigh Strada Speed 2 bike under the campaign Christmas tree. See if you were one of our lucky winners here.
A huge thank you to our awesome national sponsors - and to everyone who took part!
Last but not least, there's the important matter of the winning photo. Honourable mention goes to this corker from Den:
But the winner by unanimous decision is this Christmassiest of snaps from Rob - congratulations!
Thanks again to everyone who made #WinterWheelers such a great success - look out for our next initiative to get more people cycling in your area for the #YearoftheBike!