Love to Ride Blog

Creating a world where everyone feels they’re able to ride confidently and comfortably.

Riding in Winter can be one of the most rewarding and beautiful times to get on your bike. Whether it's enjoying the crisp, winter sun on a weekend ride or attacking puddles on a wet commute to work, at Love to Ride we wanted to show people how truly great - and diverse - winter riding can be.

That's why we launched #WinterWheelers.

5,690 Love to Riders (including 366 new members!) braved dark December to clock up over 55,000 trips for our #WinterWheelers promo. Throughout December, in the run up to Christmas Day, 25 amazing daily prizes were gifted from the #WinterWheelers sponsors: RaleighProviz; and USE Exposure lights. We also popped a Raleigh Strada Speed 2 bike under the campaign Christmas tree. See if you were one of our lucky winners here.


A huge thank you to our awesome national sponsors - and to everyone who took part!

Last but not least, there's the important matter of the winning photo. Honourable mention goes to this corker from Den:

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But the winner by unanimous decision is this Christmassiest of snaps from Rob - congratulations!

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Thanks again to everyone who made #WinterWheelers such a great success - look out for our next initiative to get more people cycling in your area for the #YearoftheBike!

Find out more about what we have in store for 2017 here.

Published on: 29, Jul 2021

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