The Love to Ride Blog

Randy Neufeld, one of the OG of bicycle advocacy in the US, now former Director of the SRAM Cycling Fund, sat down with Love to Ride CEO, Thomas Stokell, last year to discuss a range of topics—from overcoming everyday biking barriers to the future of biking.

Check out the videos below for highlights from their in-depth conversation:

Randy explains the importance of behaviour change programmes for a more bike-friendly future (1min57s).

Randy shared his views on what “data humanization” means and why it’s important in the context of active travel (4min12s)

Randy dives into how to facilitate behaviour change and get more people on bikes (3min14s)

Randy discusses the challenges governments face in sticking to their commitments to positive environmental change and how they can overcome them (8min4s)

Thomas and Randy explore solving biking challenges in daily life, both for personal and societal benefit, to drive environmental progress (2min28s)

“The future of humans is active humans.” – Randy Neufeld (5min5s)

“ Saving the planet may boil down to riding a bike on cold rainy days.” – Randy Neufeld (3min9s)

Randy shares his vision for biking and how we can make biking go mainstream worldwide (6min18s)

Randy talks about what motivates key players in active travel to address urgent social, environmental, and economic issues (5min25s)

Watch the full interview video here (1hr25min):