The Love to Ride Blog

Creating a more bike friendly world

Rolls-Royce, Daimler and Ford Europe have all successfully implemented Love to Ride programs to improve team morale, increase health outcomes, and reduce carbon emissions.



Rolls-Royce started using the Love to Ride platform in 2019 and secured first place in the global challenge that year!

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 As the global winners, the staff celebrated along with Rolls-Royce's Director of Health, Safety and Environment.


Team Enthusiasm:

It’s great for my health, to skip traffic, and help CO2.  - Gareth M.

It's fun to have a challenge with friends, family, and colleagues. - Ross W.

It was fun and generated healthy competition at work. -Simon F.



Daimler’s Oregon (US) facility is a longtime participant in Love to Ride programs.

By getting more people riding, everyone benefits—we have healthier, happier people, organizations, and communities.  -Rachel R., workplace champion

  • 21% of all Daimler Oregon employees have participated in the Love to Ride program.

  • Spurred on by fun rewards, the team competition has been"fierce," with nearly 200 new riders who still cycle today.

  • Collectively, Daimler participants have logged over 57,000 rides, 643,628 miles, and saved 152,000 lbs of C02!

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Ford Europe is the most recent auto-sector company to jump into the Love to Ride program. Three Ford sites enthusiastically participated in the recent ‘Biketober’ program.

A healthy competition ensued: Ford Deutschland won in the large company size category, with Ford Spain and Ford Britain coming in 5th and 7th places, respectively. Great going for their first time participating in a Love to Ride challenge!

ford rankings


Interested in learning more?

Want to know how you can leverage a Love to Ride program to encourage and support more of your staff to ride bikes?

Learn more about Love to Ride for Business here.

Want to talk with a human?  Find a time that works for you here.

And if you'd like to share your bike story, you can do so on our stories feed - you never know whom you may inspire to ride!


Published on: 19, Jun 2024

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