Our annual Biketober campaign is kicking off and this year it’s going to be bigger and better. Now is the time to join in and get more people riding in your LGA.
Biketober is a fun, easy to run, and proven bicycling encouragement program that local governments are bringing to their area to increase ridership and enhance their existing programs.
The month-long program is all about encouraging as many people in your area to start riding, ride more often and ride for transportation.
3 reasons to get your area involved:
1. Proven to increase ridership and achieve long lasting behaviour change results 2. Gather useful data including behavioural and transport data, trip data, and a database of riders to promote your other biking and transport initiatives to 3. Easy to run with a project management team, complete marketing and promotion package, community and employer engagement
We are also acutely aware of how busy people in the transport sector tend to be! That’s why we provide all the materials and tools you need to make Biketober a success in your area:
Keen to get Biketober in your area? LGAs can engage in two ways!
Promote and encourage the program
To riders, individuals and businesses
No cost to do this!
Have your own Biketober site i.e. ‘Biketober Newcastle’
Allows businesses and individuals in your area to take part for free
Local leaderboards and local information for your community
Cultivate a rider community to connect and communicate to
Gather data and insights on who’s riding and what barriers they face to riding more