--- title: How to achieve long-term mode shift using proven behavior change tactics description: What if there were a way to make behavior change enjoyable, in an inspiring, connect-to-your-community way so that it brought about long-term mode shift? image: https://blog.lovetoride.net/hubfs/Screenshot%202024-01-22%20at%204.23.11%20PM.png --- [![Dark blue Love to Ride logo](https://blog.lovetoride.net/hubfs/LTR%20Logo%201%20Dark%20Blue%20on%20Transparent-100px.png "Dark blue Love to Ride logo")](https://blog.lovetoride.net/) [For Business](https://business.lovetoride.net/) [For Government](https://partners.lovetoride.net/) # The Love to Ride Blog ### Creating a more bike friendly world - [Behaviour Change Theory](https://blog.lovetoride.net/tag/behaviour-change-theory) ## [How to achieve long-term mode shift using proven behavior change tactics](https://blog.lovetoride.net/modeshift) - by: Linda Albright - [Videos (34)](https://blog.lovetoride.net/tag/videos) - [Case Studies (29)](https://blog.lovetoride.net/tag/case-studies) - [Data (25)](https://blog.lovetoride.net/tag/data) - [Challenges (21)](https://blog.lovetoride.net/tag/challenges) - [Product (16)](https://blog.lovetoride.net/tag/product) - [Rider Stories (14)](https://blog.lovetoride.net/tag/rider-stories) - [Behaviour Change Theory (13)](https://blog.lovetoride.net/tag/behaviour-change-theory) - [Webinar (6)](https://blog.lovetoride.net/tag/webinar) All - Share - [![Facebook logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/facebook_40px.png)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.lovetoride.net%2Fmodeshift) - [![Twitter logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/twitter_40px.png)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.lovetoride.net%2Fmodeshift) - [![LinkedIn logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/linkedin_40px.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.lovetoride.net/modeshift) - [![Email icon](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/email_28px.png)](mailto:?subject=Awesome%20blog%20post%20on%20Love%20to%20Ride&body=Hi%20buddy,%20check%20out%20this%20interesting%20blog%20post%20I%20read%20on%20Love%20to%20Ride:) Let’s face it, we’re all creatures of habit and changing behavior can be tricky to achieve. Especially when it comes to trading our cars for handlebars.  But what if there were a way to make behavior change enjoyable, in an inspiring, connect-to-your-community kind of way so that it helps bring about long-term mode shift?  We’ve spent over a decade refining how to best **motivate new riders** to not only get on their bikes (many for the first time since childhood!), but also to help them **ride more often and for transportation.**  Soon, we’ll share more about how to boost engagement and achieve long-term mode shift using our proven behavior change approach, but here are 3 ways we helped people like yourself engage and inspire over 18,000 new riders to hop on bikes in 2023: **1. 🔥 Firing riders up using a workplace champion**  A workplace champion helps set goals and change perceptions of active travel and social norms. As the anchor, the champion can create a tight-knit riding community and share real-time results (total miles, carbon savings, new riders, milestones), making it **easier for new participants to overcome their barriers to riding. ** 2. 🙌 High fives and team camaraderie  Love to Ride's social features, like high-fives, photo/story sharing, friendly competitions, and messaging, create a sense of team camaraderie and connection, even when riding alone. This expands the scope beyond the individual to local, national and global communities, providing a helpful dose of inspiration. 3.🎯 Effective Gamification Exciting workplace challenges with leaderboards increase team morale. These encourage healthy competition and motivate all types of riders - the new, regular, and seasoned cyclists. This sense of reward and achievement improves the likelihood that a participant continues riding after the challenge is over.  ❓But...does this approach really work?[Check out how 59% of riders from this hospital](https://blog.lovetoride.net/gosh) were still exercising 30+ mins a week, 6 months after a Love to Ride challenge. ![Jan testimonial cropped](https://blog.lovetoride.net/hs-fs/hubfs/Jan%20testimonial%20cropped.jpeg?width=296&height=319&name=Jan%20testimonial%20cropped.jpeg) **1st Ride in 15 years** *I used to ride my bicycle a lot when I was younger. While I was in college, my dad sold my bike. I never looked into buying another one until recently. I have a lot of friends who ride and they have been asking me to join. Long story short, I bought a bike and did a ride this week. It was scary riding on shared roads, but I know with time I will get more confidence! Don’t know why I waited so long to get on a bike again. #bikelove* [*-* Kristina James](https://www.lovetoride.net/sandiegocounty/user_profiles/544051?locale=en-US) Curious about how to achieve long-term mode shift in your area? Simply fill out the form below ⬇️ --- ##### Published on: 1, Oct 2024 ### Interested in working together? 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