--- title: Success in Greater Manchester, UK description: Love to Ride's programme in Greater Manchester and its cost per result image: https://blog.lovetoride.net/hubfs/Blog%20Banners%20(2)-1.png --- [![Dark blue Love to Ride logo](https://blog.lovetoride.net/hubfs/LTR%20Logo%201%20Dark%20Blue%20on%20Transparent-100px.png "Dark blue Love to Ride logo")](https://blog.lovetoride.net/) [For Business](https://business.lovetoride.net/) [For Government](https://partners.lovetoride.net/) # The Love to Ride Blog ### Creating a more bike friendly world - [Case Studies](https://blog.lovetoride.net/tag/case-studies) ## [Success in Greater Manchester, UK](https://blog.lovetoride.net/success-in-greater-manchester-uk) - by: Thomas Stokell - [Videos (34)](https://blog.lovetoride.net/tag/videos) - [Case Studies (29)](https://blog.lovetoride.net/tag/case-studies) - [Data (25)](https://blog.lovetoride.net/tag/data) - [Challenges (21)](https://blog.lovetoride.net/tag/challenges) - [Product (16)](https://blog.lovetoride.net/tag/product) - [Rider Stories (14)](https://blog.lovetoride.net/tag/rider-stories) - [Behaviour Change Theory (13)](https://blog.lovetoride.net/tag/behaviour-change-theory) - [Webinar (6)](https://blog.lovetoride.net/tag/webinar) All - Share - [![Facebook logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/facebook_40px.png)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.lovetoride.net%2Fsuccess-in-greater-manchester-uk) - [![Twitter logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/twitter_40px.png)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.lovetoride.net%2Fsuccess-in-greater-manchester-uk) - [![LinkedIn logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/linkedin_40px.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.lovetoride.net/success-in-greater-manchester-uk) - [![Email icon](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/email_28px.png)](mailto:?subject=Awesome%20blog%20post%20on%20Love%20to%20Ride&body=Hi%20buddy,%20check%20out%20this%20interesting%20blog%20post%20I%20read%20on%20Love%20to%20Ride:) ## Results Achieved Transport for Greater Manchester (TfGM) has leveraged the Love to Ride platform and programme and achieved excellent results: -  8,201 people and 461 businesses have now participated in the programme. - Of those participants who did not ride before participating in Love to Ride ('new riders'), 29% reported they were now riding once a week or more often six months after participating. - Of those who did not ride for transportation before participating, 37% have started riding for transportation.   49% of people who signed up are in the target audience of being new to riding or only riding occasionally.  ![Screenshot 2025-01-30 at 16.56.15](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202025-01-30%20at%2016.56.15.png?width=488&height=283&name=Screenshot%202025-01-30%20at%2016.56.15.png)57% of 'new riders' are female ![Screenshot 2025-01-30 at 17.01.47](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202025-01-30%20at%2017.01.47.png?width=446&height=332&name=Screenshot%202025-01-30%20at%2017.01.47.png) ## Cost per Result Analysis When the cost of the program is divided by the results that the program has achieved, we get a 'cost per result' achieved. Here is the 2024 'cost per result' analysis: ![Screenshot 2025-01-31 at 18.00.28](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202025-01-31%20at%2018.00.28.png?width=644&height=398&name=Screenshot%202025-01-31%20at%2018.00.28.png) *Note on 'cost per result' calculation: for each result of the project (e.g. the 'number of new people taking up bike riding' ) we take a proportion of the total budget (e.g. 14% of the budget) and divide it by the total number of people who have taken up biking as a result of the program. This calculation generates the 'cost per result' figure for each result type.*   Kudos to the TfGM team for achieving these results with the Love to Ride program! 🎉 We love delivering excellent value for money to our customers and Greater Manchester is another example of the Love to Ride platform and program doing just that.    --- ##### Published on: 1, Oct 2024 ### Interested in working together? 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