--- title: Success in Scotland description: Blog post about success in Scotland and the excellent ROI our customer and clients have achieved. image: https://blog.lovetoride.net/hubfs/Blog%20Banners%20(1)-1.png --- [![Dark blue Love to Ride logo](https://blog.lovetoride.net/hubfs/LTR%20Logo%201%20Dark%20Blue%20on%20Transparent-100px.png "Dark blue Love to Ride logo")](https://blog.lovetoride.net/) [For Business](https://business.lovetoride.net/) [For Government](https://partners.lovetoride.net/) # The Love to Ride Blog ### Creating a more bike friendly world - [Behaviour Change Theory](https://blog.lovetoride.net/tag/behaviour-change-theory) - [Case Studies](https://blog.lovetoride.net/tag/case-studies) ## [Success in Scotland](https://blog.lovetoride.net/success-in-scotland) - by: Thomas Stokell - [Videos (34)](https://blog.lovetoride.net/tag/videos) - [Case Studies (29)](https://blog.lovetoride.net/tag/case-studies) - [Data (25)](https://blog.lovetoride.net/tag/data) - [Challenges (21)](https://blog.lovetoride.net/tag/challenges) - [Product (16)](https://blog.lovetoride.net/tag/product) - [Rider Stories (14)](https://blog.lovetoride.net/tag/rider-stories) - [Behaviour Change Theory (13)](https://blog.lovetoride.net/tag/behaviour-change-theory) - [Webinar (6)](https://blog.lovetoride.net/tag/webinar) All - Share - [![Facebook logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/facebook_40px.png)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.lovetoride.net%2Fsuccess-in-scotland) - [![Twitter logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/twitter_40px.png)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.lovetoride.net%2Fsuccess-in-scotland) - [![LinkedIn logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/linkedin_40px.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.lovetoride.net/success-in-scotland) - [![Email icon](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/email_28px.png)](mailto:?subject=Awesome%20blog%20post%20on%20Love%20to%20Ride&body=Hi%20buddy,%20check%20out%20this%20interesting%20blog%20post%20I%20read%20on%20Love%20to%20Ride:) ## Results Achieved Regional and Local Authorities across Scotland have leveraged the Love to Ride platform and programme and achieved excellent results: -  4,294 people and 708 businesses have participated in the program. - Of those participants who did not ride before participating in Love to Ride ('new riders'), 31% reported they were now riding once a week or more often six months after participating. - Of those who did not ride for transportation before participating, 36% have started riding for transportation.   62% of people who signed up are in the target audience of being new to riding or only riding occasionally.  ![Screenshot 2025-02-03 at 17.13.06](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202025-02-03%20at%2017.13.06.png?width=515&height=300&name=Screenshot%202025-02-03%20at%2017.13.06.png) 56% of 'new riders' are female ![Screenshot 2025-02-03 at 17.13.23](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202025-02-03%20at%2017.13.23.png?width=411&height=310&name=Screenshot%202025-02-03%20at%2017.13.23.png) ## Cost per Result Analysis When the cost of the program is divided by the results that the program has achieved, we get a 'cost per result' achieved. Here is the 2024 'cost per result' analysis: ![Screenshot 2025-02-04 at 09.17.36](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202025-02-04%20at%2009.17.36.png?width=725&height=422&name=Screenshot%202025-02-04%20at%2009.17.36.png) *Note on 'cost per result' calculation: for each result of the project (e.g. the 'number of new people taking up bike riding' ) we take a proportion of the total budget (e.g. 14% of the budget) and divide it by the total number of people who have taken up biking as a result of the program. This calculation generates the 'cost per result' figure for each result type.*   Kudos to all our regional and local authority partners in Scotland for achieving these results with the Love to Ride program! 🎉 In 2024 we worked with Aberdeen City and Aberdeenshire, East Ayrshire, East Renfrewshire, Shetland and West Dumbartonshire. We love delivering excellent value for money to our customers and our work in Scotland is another example of the Love to Ride platform and program doing just that.    ![Scotland case study](https://blog.lovetoride.net/hs-fs/hubfs/Scotland%20case%20study.png?width=1600&height=900&name=Scotland%20case%20study.png)   --- ##### Published on: 1, Oct 2024 ### Interested in working together? 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