--- title: The Beca Sustainable Traveller Badge - a tool to encourage more transportation trips! description: Thanks to Beca, we helped more people switch cars for handlebars, and awarded them a badge to celebrate their bike riding efforts. image: https://blog.lovetoride.net/hubfs/Beca%20encourager%20blog-1.png --- [![Dark blue Love to Ride logo](https://blog.lovetoride.net/hubfs/LTR%20Logo%201%20Dark%20Blue%20on%20Transparent-100px.png "Dark blue Love to Ride logo")](https://blog.lovetoride.net/) [For Business](https://business.lovetoride.net/) [For Government](https://partners.lovetoride.net/) # The Love to Ride Blog ### Creating a more bike friendly world - [Challenges](https://blog.lovetoride.net/tag/challenges) ## [The Beca Sustainable Traveller Badge - a tool to encourage more transportation trips!](https://blog.lovetoride.net/the-beca-sustainable-traveller-badge-a-tool-to-encourage-more-transportation-trips) - by: Christina Sorbello - [Videos (34)](https://blog.lovetoride.net/tag/videos) - [Case Studies (29)](https://blog.lovetoride.net/tag/case-studies) - [Data (25)](https://blog.lovetoride.net/tag/data) - [Challenges (21)](https://blog.lovetoride.net/tag/challenges) - [Product (16)](https://blog.lovetoride.net/tag/product) - [Rider Stories (14)](https://blog.lovetoride.net/tag/rider-stories) - [Behaviour Change Theory (13)](https://blog.lovetoride.net/tag/behaviour-change-theory) - [Webinar (6)](https://blog.lovetoride.net/tag/webinar) All - Share - [![Facebook logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/facebook_40px.png)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.lovetoride.net%2Fthe-beca-sustainable-traveller-badge-a-tool-to-encourage-more-transportation-trips) - [![Twitter logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/twitter_40px.png)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.lovetoride.net%2Fthe-beca-sustainable-traveller-badge-a-tool-to-encourage-more-transportation-trips) - [![LinkedIn logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/linkedin_40px.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.lovetoride.net/the-beca-sustainable-traveller-badge-a-tool-to-encourage-more-transportation-trips) - [![Email icon](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/email_28px.png)](mailto:?subject=Awesome%20blog%20post%20on%20Love%20to%20Ride&body=Hi%20buddy,%20check%20out%20this%20interesting%20blog%20post%20I%20read%20on%20Love%20to%20Ride:) As part of the 2022 Aotearoa Bike Challenge, the most successful bike riding behaviour change program of its kind in the world, we were excited to partner with the carbon committed folks at Beca to launch the Beca Sustainable Traveller Badge.  **What’s a badge, you say?** ![Beca Announcement](https://blog.lovetoride.net/hs-fs/hubfs/Beca%20Announcement.png?width=242&name=Beca%20Announcement.png)Love to Ride utilises a number of behaviour change techniques in order to be successful at encouraging and supporting more people to ride bikes.  These are targeted at rider skill levels and confidence and take into regard a user’s ability and their perceived barriers.  One behaviour change technique we employ is the use of ‘recognition and reward’ and one of the ways we do this is through the use of our badges. These badges help to  endorse positive behaviours and help to encourage people to repeat this behaviour.  The popularity of badges on our platform is testament to the subtle power of these virtual tokens of good vibes! Because we recognise on the platform people who achieve a badge, this also helps to create social proof for doing the kinds of behaviours we want to encourage our communities to do. Beca have been a long time proponent of the Aotearoa Bike Challenge so it was no surprise to see them go one step further as sponsors of the challenge in 2022.  We wanted to ensure the work we did together reflected their values as a company and also led to measurable outcomes.  Together we developed the Beca Sustainable Traveller Badge - a badge exclusive to Aotearoa Bike Challenge participants - to encourage people to consider travelling sustainably when they look to make travel choices.  Participants in the bike challenge who chose their handlebars over their cars more than 4 times during the challenge month, were rewarded with the Beca Sustainable Traveller badge. ### **Challenging the idea of a trip - it’s not all about the commute** With more people working from home in the last few years, it was important to ensure our audience knew that the commute isn’t their only way to reduce their carbon footprint. Short trips from A to B, when one might usually hop in the car, can make an ideal trip by bike.  This is true even more, when the destination isn’t very far away.   Encouraging short transport trips is also a brilliant method to get people into the habit of thinking about travelling actively, instead of picking up the car keys.  A quick trip to the store in their neighbourhood, or to get that morning coffee, may not be as big of a step for someone who might be new to riding.  New riders often lack the confidence to consider commuting to a job or meeting, where there are more factors to consider. i.e. Navigating busy roads, showers, and other end of trip factors. When we broaden the idea of a trip and encourage short, quick trips, we hope to persuade a cross section of people at all riding levels to take shorter rides to get from here to there.  ### **The results?  83,321 Trips for Transport! ** ![BECA stats](https://blog.lovetoride.net/hs-fs/hubfs/BECA%20stats.png?width=300&name=BECA%20stats.png) **5,661** **people** unlocked the Beca Sustainable Traveller - this means each of these participants logged at least 4 trips for transport (if not more!) Collectively, they logged **83,321** **trips** for transport during February saving **130,092 kilograms** of carbon from being released into the atmosphere! That would have taken 6,195 trees a whole year to absorb. The riders in this cohort came from all backgrounds; new, occasional, and regular riders, each logging rides both long and short, and unlocking the badge to become a Beca Sustainable Traveller.  It’s an awesome result and it’s great to have conscious corporations like Beca, supporting programs that work to change behaviours around carbon consumption and take action on climate change.  Now off to pick up that coffee…![ABC logos](https://blog.lovetoride.net/hs-fs/hubfs/ABC%20logos.png?width=1600&name=ABC%20logos.png) *Want to keep reading about the Aotearoa Bike Challenge?  Check out these related blog posts:* - [*The Aotearoa Bike Challenge 2022 Case Study*](https://blog.lovetoride.net/32992-people-registered-to-ride-in-the-aotearoa-bike-challenge-2022) - [*Encouraging our encouragers to encourage even more!  Harnessing the power of passionate advocates*](https://blog.lovetoride.net/the-powerful-persuasion-of-peer-encouragement-a-look-at-the-wsp-encourager-prize-draw)   --- ##### Published on: 1, Oct 2024 ### Interested in working together? 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