--- title: Promoting your initiatives and messages with Love to Ride description: Promote your initiatives and messages to the right audience through Love to Ride's three communication channels. image: https://blog.lovetoride.net/hubfs/Blog%20Banners%20(1).png --- [![Dark blue Love to Ride logo](https://blog.lovetoride.net/hubfs/LTR%20Logo%201%20Dark%20Blue%20on%20Transparent-100px.png "Dark blue Love to Ride logo")](https://blog.lovetoride.net/) [For Business](https://business.lovetoride.net/) [For Government](https://partners.lovetoride.net/) # The Love to Ride Blog ### Creating a more bike friendly world - [Product](https://blog.lovetoride.net/tag/product) ## [Promoting your initiatives and messages with Love to Ride](https://blog.lovetoride.net/promoting-your-initiatives-and-messages-with-love-to-ride) - by: Thomas Stokell - [Videos (34)](https://blog.lovetoride.net/tag/videos) - [Case Studies (29)](https://blog.lovetoride.net/tag/case-studies) - [Data (25)](https://blog.lovetoride.net/tag/data) - [Challenges (21)](https://blog.lovetoride.net/tag/challenges) - [Product (16)](https://blog.lovetoride.net/tag/product) - [Rider Stories (14)](https://blog.lovetoride.net/tag/rider-stories) - [Behaviour Change Theory (13)](https://blog.lovetoride.net/tag/behaviour-change-theory) - [Webinar (6)](https://blog.lovetoride.net/tag/webinar) All - Share - [![Facebook logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/facebook_40px.png)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.lovetoride.net%2Fpromoting-your-initiatives-and-messages-with-love-to-ride) - [![Twitter logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/twitter_40px.png)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.lovetoride.net%2Fpromoting-your-initiatives-and-messages-with-love-to-ride) - [![LinkedIn logo](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/linkedin_40px.png)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.lovetoride.net/promoting-your-initiatives-and-messages-with-love-to-ride) - [![Email icon](https://blog.lovetoride.net/hubfs/blog_3_wow_design/Images/email_28px.png)](mailto:?subject=Awesome%20blog%20post%20on%20Love%20to%20Ride&body=Hi%20buddy,%20check%20out%20this%20interesting%20blog%20post%20I%20read%20on%20Love%20to%20Ride:) ***Want to get the word out about all your initiatives to the right people in your community? *** Our customers all have messages,  initiatives, and campaigns that they want people in their community to see, learn about, and participate in.  Promote your:  - Community feedback, surveys, and public consultations - Bike safety education workshops  - New biking infrastructure launches - Ebike schemes - All your other programming for mode shift, vision zero, air quality, sustainability and health! Here are 3 examples: ![Screenshot 2024-05-07 at 2.27.08 PM](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202024-05-07%20at%202.27.08%20PM.png?width=299&height=426&name=Screenshot%202024-05-07%20at%202.27.08%20PM.png) ![Screenshot 2024-05-07 at 2.28.34 PM](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202024-05-07%20at%202.28.34%20PM.png?width=283&height=429&name=Screenshot%202024-05-07%20at%202.28.34%20PM.png) ![Screenshot 2024-05-07 at 2.28.04 PM](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202024-05-07%20at%202.28.04%20PM.png?width=333&height=529&name=Screenshot%202024-05-07%20at%202.28.04%20PM.png) **Three Communication Channels** You can create ‘announcements’ to promote your initiatives and key messages to your target audiences via Love to Ride. ‘Announcements’ are our version of targeted advertisements to promote your work and messages. These show up in 3 places on the Love to Ride platform: 1. On the Love to Ride website ![Screenshot 2024-05-07 at 2.28.21 PM](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202024-05-07%20at%202.28.21%20PM.png?width=569&height=483&name=Screenshot%202024-05-07%20at%202.28.21%20PM.png) 2. In the Love to Ride app ![IMG_2291](https://blog.lovetoride.net/hs-fs/hubfs/IMG_2291.jpg?width=260&height=519&name=IMG_2291.jpg) 3. And in our monthly round-up email  ![Screenshot 2024-06-04 at 11.28.14 AM](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202024-06-04%20at%2011.28.14%20AM.png?width=1761&height=1153&name=Screenshot%202024-06-04%20at%2011.28.14%20AM.png)   Easy Set-up It’s easy to set up an announcement on Love to Ride.  Simply choose a:  - Headline - 1-2 sentences - to give a little more info  - A URL - to send people to to learn more - Text for the button - that people can click on. - The dates - you want the announcement to show up for folks (start and end date) You can schedule announcements in advance to get ahead on your work. ![Screenshot 2024-05-07 at 2.34.33 PM](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202024-05-07%20at%202.34.33%20PM.png?width=786&height=542&name=Screenshot%202024-05-07%20at%202.34.33%20PM.png)   **Targeting the right people** You can choose to have your announcement show up for all of your users on Love to Ride, or you can select specific people for the message to target.  For example, you might want to target: - **People who live in a particular area** - to promote a new piece of bike infrastructure or get community feedback on a project - **People who are new to riding bikes** - and promote a bike skills course - **People who need their bikes fixed up** - and promote an opportunity to have their bikes fixed up - **People within particular demographics who are new to riding** - and promote a targeted education course or group ride - **People who don’t own a bike yet** - and promote an opportunity to get access to a bike It’s only natural that we use announcements as a core part of Love to Ride to provide the right information, support, and encouragement to the right users.  For example, new riders see this announcement.  ![Screenshot 2024-05-09 at 14.59.17](https://blog.lovetoride.net/hs-fs/hubfs/Screenshot%202024-05-09%20at%2014.59.17.png?width=316&height=495&name=Screenshot%202024-05-09%20at%2014.59.17.png)   Hear how other people use these tools Here how Matt Miller from Ecology Action uses Love to Ride's communication tools.    [*You can hear more from Matt here in the Santa Cruz Case Study.*](https://blog.lovetoride.net/love-to-ride-and-ecology-actions-green-revolution-in-santa-cruz)   ***Want to get the word out about all your initiatives to the right people in your community? *** We can help you! Fill out the form below and we'll be in touch. --- ##### Published on: 1, Oct 2024 ### Interested in learning more? 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